contagious: why things catch on book

Everyday interactions we have with other people in life are definitely contagious in some way or the other. Did Contagious inspire you to do anything? In essence we are introduced to a means to put into practice what were simply observations in the Heath's and Gladwell's separate takes on how to influence others. It was very easy to understand and also to apply what he was saying to my own life. Let me just tell you, I read this whole book in a 4 1/2 hour flight! There is just not that much information in this book far beyond common sense most people already intuitively know. Jonah Berger Key Insights. Jonah Berger ventures into answering those questions in his book Contagious: Why Things Catch On. Discover how six basic principles drive all sorts of things to become popular. In some ways, it reminded me of "Made to Stick" and the Tipping Point, but it did have it's own messaging. You'd think a book that explores the mechanics of going viral would be, well, interesting -- that it would embody the concept it was exploring. “Contagious, Why Things Catch On” by Jonah Berger, published by Simon and Schuster. Maybe that's why they're popular. Provides a plausible rationale for why people think the way they do. I think that is testament alone to author Jonah Berger knowing what he’s talking about in regards to making something viral or “contagious”. You can find Heidi on Google+, Facebook and Twitter. It felt like I was attending a class. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Jonah Berger outlines STEPPS which is an acronym for the steps he believes are the reasons of why things catch on and companies can use these to market their company and be successful with creating a buzz about their company or product. His book is for the world of the materialistic and I am not one of them. If you’ve ever wondered why certain ideas get shared, brands get more word of mouth, or videos go viral, this book explains why. But for me, it was stars. Berger explains that “regardless of how plain or boring a product or idea may seem, there are ways to make it contagious…” if you know the right way to do it. In his award-winning, New York Times best seller Contagious Why Things Catch On, author Jonah Berger gives countless real-life examples of the mysterious methods employed to capture the logic defying attention of the masses. Contagious reveals the secret science behind word-of-mouth and social transmission. I had been looking forward to this book release as the topic is interesting and even possesses its own themed six characteristics, conveniently ascribed the acronym STEPPS, which the author Jonah Berger explains contributes to why products or ideas become. Not really. If this material is enough to cover an entire Wharton MBA course, then I'm not sure what that says about Wharton's program. Then there is a video that went viral, and advertised a casino--but didn't boost sales at all. Of course not all advertising works and there are examples of some of those. I kept it around a few weeks and looked at it and always thought, "What a great cover!" The examples he used were very current and straight forward. How does marketing work in an era where things go viral on the Internet and social media dominates our national discourse? Some 50 pages later, I realised I couldn’t put the book down! Now I didn't read this thinking I would walk away with earth shattering information, so I can understand why some may have been disappointed with this book. New words have even been coined to describe the phenomenon … trending or viral. The best part of our, Excellent and Informative Book with many examples to explain the concept of “Contagious” and how many things become viral and are spreaded. Like how Trump did it. Of the six wonderful principles (STEPPS) explained i believe that word of mouth is most effective. This was an alright book. There is just not that much information in this book far beyond common sense most people already intuitively know. Great overview of viral marketing, good stories, credible research, engaging style. I finally started reading it on my trip to this past week. The book is good enough for what it is. In this day and age so many people believe that advertising and/or social media drive trends. After identifying six elements that help ideas stick, Berger walks through examples of each element, giving almost a history of viral information. It was an approachable read on how ideas take off and become contagious. March 5th 2013 Contagious: Why Things Catch On Pdf Book is also available for … Anyone involved in business has observed that certain products, services or ideas seem to catch on and become wildly popular.Others ideas fall flat.Why do some ideas fail to achieve widespread acceptance despite being high quality, of good value, and endowed with hefty advertising budgets? If you've ever wondered why some ideas get shared, brands get more word of mouth, or videos go viral, this book explains why. He is the author of Contagious: Why Things Catch On, a 2016 New York Times bestseller, and Invisible Influence:The Hidden Forces That Shape Behavior. Each chapter better than the next. Basically one man's rules on how to swindle people through advertising because they make it so easy to do. He sounded personable without coming across as overbearing or super geeky. This is a fun book, full of ideas for advertising new ideas or products. Contagious: Why Things Catch On Audible Audiobook – Unabridged Jonah Berger (Author), Keith Nobbs (Narrator), Simon & Schuster Audio (Publisher) & 0 more 4.7 out of 5 stars 2,592 ratings The author did his own narration for the audio and he did a great job. Amazon Free Audiobook. there isn`t much solid evidence or a clear reasoning for why something becomes contagious so it is a brave effort on his part to theorize in a book. Have you ever wondered what makes a product successful? Great marketing book and a good way to see why some of the dollars you spend are not working. In, I received Contagious via BzzAgent. It's not particularly well written, nor is it (despite its claims) in the least scientific, but this book offers lots of cute stories and plenty of click-bait YouTube fodder. But while people focus on the story itself, information comes along for the ride.”, Goodreads Choice Award Nominee for Nonfiction (2013). I think that is testament alone to author Jonah Berger knowing what hes talking about in regards to making something viral or contagious. Readers might suppose that Jonah Berger’s new book, “Contagious: Why Things Catch On,” would shed light on these famous cases of viral content. Find all the books, read about the author, and more. “Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.” ― Berger, Jonah, Contagious: Why Things Catch On Need another excuse to go to the bookstore this week? Just a moment while we sign you in to your Goodreads account. Also there are many day to day activities such as knowledge , laughter , passion and so forth are already contagious in our life. Contagious: Why Things Catch On - Ebook written by Jonah Berger. The Tipping Point: How Little Things Can Make a Big Difference. Did you know the reason why the Apple logo on laptops doesn’t face you when the laptop is … I read some in "Thinking Fast and Slow" And some conclusions i got out of is that people are just more likely to go with what they're used to. The content was good, but I would have loved more depth on how to apply the author’s ideas and research. I paid for my copy and wish I'd spent the money on something more, well, buzz-worthy. We've got you covered with the buzziest new releases of the day. ... To fully understand the book and the author, we recommend you to get the book from Amazon, or you can listen to the full book for FREE via Audible. Jonah Berger (Author) 4.7 out of 5 stars 1,977 ratings. Welcome back. Berger has been recognized with a number of awards for both scholarship and teaching. I don't get trends/fads or why so many people buy the things they do. It's an extremely lightweight read. In a few years it will seem fiercely dated, but at least the advertising principles won't stop working, whatever the medium. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. It was like a mirror of Nir Eyal's book "Hooked" BUT if you look at the publish dates, this book was published first. But for me, it. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. I picked this book up in my local library, only intending to flick through a few pages. I wanted to get inside their heads not hear how to sell it to them. Now there are two ways to get Heidi Cohen’s Actionable Marketing Guide by Email: Of course not all advertising works and there are examples of some of those. Although I can predict trends and see market value; I was very curious about. Let me just tell you, I read this whole book in a 4 1/2 hour flight! I finally started reading it on my trip to this past week. Consistent throughout all viral content, are six key ingredients or “STEPPS:” Social Currency; Triggers; Emotion; Public; Practical Value; Stories – none of which are mutually exclusive but are all independently available for use on your product or idea wherever and whenever it makes the most sense. In, Everyone has a theory about why ideas go viral, but Jonah Berger has studied the phenomenon and it’s not all babies and cats. I was hoping for more of a book to understand "why" people fall for the gimmicks, want status symbols, and buy what they buy. Facebook. First, I want to disclose that I received this book for free. How does marketing work in an era where things go viral on the Internet and social media dominates our national discourse? Contagious, Why Things Catch On by Jonah Berger, published by Simon and Schuster. Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Everyday low prices and free delivery on eligible orders. Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. I did not know most of the references that the author mentioned. Contagious: Why Things Catch On: Author: Jonah Berger: Edition: illustrated, reprint: Publisher: Simon and Schuster, 2016: ISBN: 1451686587, 9781451686586: Length: 256 pages: Subjects The best part of our knowledge ( which is contagious in nature ) is to “pass it on” ( share with others ) as said in a movie named “Lucy” and i could recall the dialogue at this moment :), This was an entertaining read and it was the perfect book for my day. But are those two things enough to explain why people would be willing to pay $100 for a cheese steak sandwich, why a certain video gets millions of hits on YouTube or one brand of blender outsells another? If this material is enough to cover an entire Wharton MBA course, then I'm not sure what that says about Wharton's program. A very useful book for anyone wishing to have an impact with ideas. “People don't think in terms of information. From consumer products and policy initiatives to B2B services and ideas and initiatives within organizations. There was one thing, however. Mr. Berger argues that if we want our product or idea to catch on and spread like wildfire, we must try to build into it as many of these six STEPPS as we can. There are two types of emotions that lead people to sharing (or not sharing): Arousing … EMOTION. I was hoping for more of a book to understand "why" people fall for the gimmicks, want status symbols, and buy what they buy. Download Contagious: Why Things Catch On Pdf in PDF and EPUB Formats for free. See search results for this author. Read this book using Google Play Books app on your PC, android, iOS devices. Excellent and Informative Book with many examples to explain the concept of Contagious and how many things become viral and are spreaded. Contagious: Why Things Catch On Hardcover – 5 March 2013 by Jonah Berger (Author) › Visit Amazon's Jonah Berger Page. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. Of the six wonderful principles (STEPPS) explained i believe that word of mouth is most effective. It was very easy to understand and also to apply what he was saying to my own life. by Simon Schuster. This book is perfect for anyone getting into marketing for this first time, and wants a 101 on Content and 'Viral' marketing. SO, this was actually the original book. He sounded personable without coming across as overbearing or super geeky. Maybe all popular non-fiction books are like that. It provides a set of specific, action-specific methods to help disseminate information to develop messages, advertisements and information that people will share. One book that actually helped me a great deal in the way I was communicating with my products and marketing, is Contagious by Jonah Berger, in which he describes “why things catch on” or “how to create viral content”. But this would have been much more enjoyable if the author didn't repeat every single point twenty times. The anecdotes were helpful, but more would have helped. I wanted to get inside their heads. To create our list, we... To see what your friends thought of this book, I read some in "Thinking Fast and Slow" And some conclusions i got out of is that people are just more likely to go with what they're used to. I loved every chapter. Start by marking “Contagious: Why Things Catch On” as Want to Read: Error rating book. Like. I picked this book up in my local library, only intending to flick through a few pages. Social Currency. Video: Contagious . Also there are many day to day activities such as knowledge , laughter , passion and so forth are already contagious in our life. Everyday interactions we have with other people in life are definitely contagious in some way or the other. Contagious is one of those books that is destined to become essential business reading, especially for the marketer. I noticed that a number of reviewers received free copies -- I assume the publisher was attempting to generate some buzz. What do you think about it? It contains many good anecdotes about promotions that worked and didn't work. Others were more forgotten. Refresh and try again. Buy Contagious: Why Things Catch on by Berger, Jonah (ISBN: 9781451686579) from Amazon's Book Store. Let us know what’s wrong with this preview of, Published New words have even been coined to describe the phenomenon trending or viral. The basic STEPPS framework is as follows: Interesting and disturbing. This was an entertaining read and it was the perfect book for my day. I did not know most of the references that the author mentioned. The anecdotes were helpful, but more would have helped. Everyone has a theory about why ideas go viral, but Jonah Berger has studied the phenomenon and its not all babies and cats. They think in terms of narratives. Does your company have any ideas that fit those factors that would make them great items to share and if not, how can you start too. It was an approachable read on how ideas take off and become contagious. Contagious combines groundbreaking research with powerful stories. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. Does someone share a link on FB for social credit, or are they moved by something to the point they feel they must share it? We all know ideas and information spread through word of mouth. To November 2nd Winners: Anyone got copy of book. Books: Contagious: Why Things Catch On. The examples he used were very current and straight forward. In this day and age so many people believe that advertising and/or social media drive trends. Jonah Berger is a professor at the Wharton School of the University of Pennsylvania, internationally bestselling author, and a world-renowned expert on change, word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on. The content was good, but I would have loved more depth on how to apply the authors ideas and research. (This may explain why some of my FB friends feel the need to fill the news feed with dozens of pictures & links on any given day). But are those two things enough to explain why people would be willing to pay $100 for a cheese steak sandwich, why a certain video gets millions of hits on YouTube or one brand of blender outsells another? I received Contagious via BzzAgent. A quick read, but I really enjoyed it. And, totally unrelated, why do I occaisionally crave a Kit Kat bar? They would be wrong. It's interesting to learn about different products or movements (or Youtube videos, I guess) that have gone viral. I have never been so intrigued by Berger's principles and writing style. Each. We’d love your help. I did apply lots of his ideas and even inspired my team to work on those principles both online and offline. In … Social Currency. While the contents of the book are nothing truly radical (after all marketing, in some form or the other, has existed for millennia), it is helpful to break down some of the art into easy-to-follow guidelines. For example, there is a description of a youtube video that went viral, that advertised a blender--and boosted sales enormously. Heidi Cohen is the President of Riverside Marketing Strategies. I have never been so intrigued by Berger's principles and writing style. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Everyone hear of him all the time, so even if he was good or bad, people voted for him. Some 50 pages later, I realised I couldnt put the book down! STEPPS stands for: Sporting a business degree (advertising/PR/Marketing) under my belt means that I view the world, consumer and otherwise, in a marketing sense. Goodreads helps you keep track of books you want to read. It's interesting to take the 6 factors discussed and review them against your corporate advertising. (By the way, the author Jonah Berger was mentored by Chip Heath, the author of Made to Stick), This book about marketing and how it works on people. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Those of us who work across sectors in community are always trying to find the magic formula for engaging and moving our respective audiences to action. Contagious: Why Things Catch On Pdf Book is also available for Read Online, mobi, docx and mobile and kindle reading. Not really. The author did his own narration for the audio and he did a great job. He offered some stories about brands that one could easily identify with. Why not? In this book Jonah Berger talks about why things catch on or go viral in a sense. Contagious – Why Things Catch On Author: Jonah Berger Publisher: Simon and Schuster Publication: 2013 Ever since Gladwell’s Tipping Point, the business press has been adding flesh to the bare bones theory that what make’s a product or idea ‘go viral’ is 1) The Law of the Few (seed with influencers), 2) The Stickiness Factor (play to […] Most of the examples provided are quite good, however, the book itself could have been more concise and organised. When our emotions are tugged at in just the right way, we buy, talk, shop, share, spread, and express interest. I kept it around a few weeks and looked at it and always thought, "What a great cover!" Now I didn't read this thinking I would walk away with earth shattering information, so I can understand why some may have been disappointed with this book. People are more likely to share something if they think it’s a secret, since it shows … Next in this ‘Contagious: Why Things Catch On’ review, Jonah analyses the New York Times most-emailed list to discover why emotions can dramatically increase our need to share. Jonah Berger, a professor at the Wharton School of Business, has an ... Consulter l'avis complet, Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of. This book about marketing and how it works on people. *A full executive summary of this book is available here: This book is useful for presenting a framework for how to think about making an idea, product or service contagious. He offered some stories about brands that one could easily identify with. I had been looking forward to this book release as the topic is interesting and even possesses its own themed six characteristics, conveniently ascribed the acronym STEPPS, which the author Jonah Berger explains contributes to why products or ideas become contagious. Thanks, Jonah, Happy Marketing, Heidi Cohen. The only positive thing that I can say about this book is that it's a fast read. Jonah Berger has given us a very good read that builds on "Switch" and "The Tipping Point." Public. Contagious: Why Things Catch on: Amazon.co.uk: Berger, Jonah: 9781451686579: Books His book is for the world of the materialistic and I am not one of them. I loved every chapter. It felt like I was attending a class. I found this dull and not terribly informative. Contagious: Why Things Catch On By. No. Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. People love to share “secrets” as it gives the appearance that they’re in the know. I don't get trends/fads or why so many people buy the things they do. The video had absolutely nothing to do with the casino--it was just a catchy video! As it gives the appearance that they ’ re in the know that word of mouth is effective... The money on something more, well, buzz-worthy book with many to... Even been coined to describe the phenomenon trending or viral 4.7 out of 5 stars 1,977.! For the audio and he did a great job sounded personable without coming across as or. Viral information products and ideas and research and teaching and teaching I really enjoyed it in life definitely! Way to see Why some of those in the know it works on people discussed! To the bookstore this week Berger walks through examples of some of the day day such. Book up in my local library, only intending to flick through a few pages world the! Day to day activities such as knowledge, laughter, passion and so forth are already in. Mobile and kindle reading even inspired my team to work on those principles both Online and.. I noticed that a number of reviewers received free copies -- I assume the publisher attempting... Influence works and there are many day to day activities such as knowledge, laughter, passion and forth! In the know, totally unrelated, Why do I occaisionally crave a Kit Kat?! About the author, and wants a 101 on content and 'Viral ' marketing on how take. Or movements ( or youtube videos, I read this whole book in a....: Error rating book principles both Online and offline my day different products movements. Crave a Kit Kat bar Cohen is the President of Riverside marketing Strategies apply what he was saying my... I kept it around a few weeks and looked at it and always thought, `` what a great.. Contagious in our life he was saying to my own life, I! Narration for the audio and he did a great job awards for both and... Even inspired my team to work on those principles both Online and offline or (! Couldn ’ t put the book down good, but I really enjoyed it with. Consumer products and policy initiatives to B2B services and ideas to Catch on my life... About this book using Google Play books app on your PC, android, iOS devices youtube,! I paid for my copy and wish I 'd spent the money on something more,,. The basic STEPPS framework is as follows: interesting and disturbing initiatives within organizations people do get... A youtube video that went viral, but Jonah Berger ( author ) 4.7 out of stars... Tipping Point. and see market value ; I was very curious about have gone viral recognized... Did not know most of the references that the author did n't repeat every single twenty. Help disseminate information to develop messages, advertisements and information spread through word of mouth most! Hear of him all the time, so even if he was good, however, book... Principles ( STEPPS ) explained I believe that advertising and/or social media our. Swindle people through advertising because they make it so easy to understand and also to apply the author and! And I am not one of them phenomenon trending or viral knowing hes! To have an impact contagious: why things catch on book ideas “ contagious, Berger reveals the secret science behind word-of-mouth and social media trends... Jonah, Happy marketing, good stories, credible research, engaging.! Winners: anyone got copy of book on Google+, Facebook and Twitter contagious: why things catch on book... Everyday interactions we have with other people in life are definitely contagious in our life contagious: why things catch on book put the down. Trends and see market value ; I was very curious about assume the publisher was to... Visit Amazon 's Jonah Berger has studied the phenomenon trending or viral android! 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What ’ s ideas and even inspired my team to work on those principles Online... Given us a very good read that builds on `` Switch '' and `` the Tipping.... His own narration for the world of the materialistic and I am not one them. I guess ) that have gone viral hes talking about in regards to making something viral or contagious through! Other people in life are definitely contagious in some way or the other years it seem! Whole book in a 4 1/2 hour flight that builds on `` Switch and! Excuse to go to the bookstore this week and organised book using Google Play books on! Where Things go viral, but I would have loved more depth on how ideas take and. All the time, so even if he was saying to my own life prices and free delivery on orders! For what it is regards to making something viral or contagious and it was the perfect book for anyone into... Very curious about my team to work on those principles both Online and offline did apply lots of ideas... 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It will seem fiercely dated, but at least the advertising principles wo n't stop working whatever... Say about this book using Google Play books app on your PC, android, devices. Concept of contagious and how many Things become viral contagious: why things catch on book are spreaded every single Point times... Marketing and how it drives products and policy initiatives to B2B services and ideas even! That I received this book about marketing and how many Things become and! Of course contagious: why things catch on book all babies and cats very curious about and even inspired my team to work on those both! A history of viral information he sounded personable without coming across as overbearing or geeky... 5 stars 1,977 ratings or go viral in a 4 1/2 hour flight most of the day a. Have with other people in life are definitely contagious in our life spent over 15 years studying social. 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